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The Photonic Games are a yearly outreach event created in 2008 to spark teenagers’ interest in light. In teams, high school students face several optics challenges designed to appeal to various abilities and interests. In the past 10 years, more than 1531 participants, 425 volunteers and 100 organizers have taken part in this unique student-organized activity. Following the 10th edition, past presidents took the time to reflect together on what they learnt from their experience and identified key elements explaining the long-lasting success of this initiative. Metrics have been defined to track the evolution of the activity’s efficiency and are presented herein.