Research on immersive experience of college cultural image under digital media design

Gang Li; JiaLing Xu

doi:10.1117/12.2673041

14 April 2023 Research on immersive experience of college cultural image under digital media design

Gang Li, JiaLing Xu

Proceedings Volume 12612, International Conference on Artificial Intelligence and Industrial Design (AIID 2022); 126120H (2023) https://doi.org/10.1117/12.2673041
Event: International Conference on Artificial Intelligence and Industrial Design (AIID 2022), 2022, Zhuhai, China

Abstract

With the development of the technology era, people's demand for the experience of things is increasing. As a multi-edge discipline, digital media art is creative, interactive and aesthetic in practice, and can bring people an immersive emotional experience. This article designs and displays the cultural image of colleges and universities through digital media art, and constantly explores more displayable styles and creative forms in the design of college cultural images. Using the immersive experience to effectively express the campus cultural image through the scene design, it provides new ideas for the dissemination of the university image.

Citation Download Citation

Gang Li and JiaLing Xu "Research on immersive experience of college cultural image under digital media design", Proc. SPIE 12612, International Conference on Artificial Intelligence and Industrial Design (AIID 2022), 126120H (14 April 2023); https://doi.org/10.1117/12.2673041

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