Due to the rapid advancement of informationization process, a large number of product characteristic data have been accumulated in the process of testing, and the quantity of product characteristic data is increasing exponentially. The traditional characteristic data often presents the data content in the way of query, etc., and fails to display the data existing in the target rapidly and integrally. This paper designs an anchor point positioning based on the text through interactive method, used in a web page display product feature information in the form of text, use convenient interaction provides users with convenient, fast text browsing experience, elaborated the method of technical implementation ways, finally proved that the method enables users more intuitive preview, Improve the efficiency of viewing and analyzing data.
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